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San Francisco, CA / Seattle, WA June 29, 2007 Down2Night, Inc. announced today the launch of its nightlife destination platform, www.down2night.com, in over 20 major cities in the United States and Canada.
Down2Night’s website launch ushers in a new era of all-in-one functionality in collaborative, interactive nightlife planning. Down2Night’s innovative online platform allows users to easily search for nightlife events and venues in their respective cities based on a variety of categorical filters (music, vibe, crowd, area, etc.) and then easily invite friends via email or mobile text message (SMS).
“This system was born by necessity from our own experiences, explains Down2Night’s CEO Geoffrey Nuval. When Friday night rolled around, we still didn’t know where to go and who was going. By default, we’d end up going to the same old places and meet the same old people.”
But nights out are too precious to waste on regularity. Down2Night.com encourages people to try new venues that match their tastes. Ultimately, d2n’s goal is to shake up the stagnant patterns of a city’s nightlife behavior. Carpe noctum, baby!
Subscribed users, which the Company refers to as ‘nightlifers’, can access a host of features on their ‘nightlife profile’. A representation of each user’s nightlife personality, the profile allows users to track and discuss events they attended, post up pictures, and reconnect with fellow nightlifers. For the private party planner, Down2Night can list a user’s own spot as a venue/event available only to their respective d2n friends.
Finally, users undecided about their plans in the thick of the night can check out Down2Night’s signature “Nightlife Heatmap” (http://down2night.com/heatmap). A real-time graphic representation of where the nightlifers are gathered, the d2n Nightlife Heatmap ensures there’s a crowd – or lack thereof, depending on your tastes – wherever you go.
The Company plans to roll out a stream of additional innovative features in the following weeks and will go national with the website in a couple of months. In his closing remarks Geoffrey stated, “Now that we have built the base d2n platform, the things we are building on top is what I’m really stoked about – time to shock the world.”