Amazon Go, Amazon’s new convenience store, opens to the public today after a nearly 14-month trial period open to the company’s employees. The 1,800 square foot cashier-less, checkout line-free mini market is the company’s first brick-and-mortar convenience store. It allows customers to enter, grab products, and leave without ever having to wait in line or pull out their wallet thanks to their “Just Walk Out Shopping” experience. All customers have to do is download the Amazon Go app to enter the store, grab the products they want, and go.
Rather than having shopping carts or baskets, customers are able to put their items directly into the shopping bag that they will leave with. Whenever customers grab an item off the shelf, it is added to their virtual shopping cart. If an item is put back, it is then removed from their cart as well. All of this is possible with Amazon’s technology: an array of small cameras floating above store shelves. The cameras can see and identify every item in the store without needing a special chip for identification.
How does Amazon Go work?
- When you arrive use the Amazon Go app to enter the store.
- You can then put your phone away — it isn’t needed to shop.
- Browse the store and grab what you want.
- Once you’re done, you are set to go — no lines, no checkout.
- Soon after, you’ll be notified that your receipt is ready and card will be charged.
What is available at Amazon Go?
They offer a selection of ready-to-eat breakfast, lunch, dinner, and snack options. made by their chefs and favorite local kitchens and bakeries. The store also includes grocery essentials, some which is usually found at Whole Foods, in addition to chef-designed Amazon Meal Kits.
Location & Hours
Amazon Go is open Mondays through Fridays from 7AM to 9PM at 2131 7th Avenue near the corner of 7th and Blanchard.
Images via Amazon