Third + Virginia (3+V) - Proposed Belltown High Rise

Perkins + Will

Earlier this month, the Seattle Landmark Preservation Board declined to designate the 1920 Rhodes Brothers/Heiden Building at 1929 3rd Avenue as a landmark. This opened up the path for Martin Selig’s proposed high rise tower at 1927 3rd Avenue. Selig’s tower is called Third + Virginia, or 3+V for short.

Preliminary plans for 3+V call for the construction of a 38-story tower mixed-use tower with four levels of below grade parking for 104 vehicles accessible via the alley to the west. According to plans filed for 3+V’s initial Early Design Guidance Meeting (scheduled for August 14, but moved to August 28), the 384-foot tower will have 340 apartments, offices, and 850 square feet of ground-floor retail on the corner.

Third + Virginia (3+V) - Proposed Belltown High Rise

Perkins + Will

The Perkins + Will designed tower currently incorporates portions of the Rhodes Brothers/Heiden Building facade in its design, however, that will most likely change due to the Landmark Preservation Board vote. The preferred “Gem” design includes 12 floors of office space, 26 floors of residential units, and a rooftop amenity space. The tower’s massing provides “texture, scale and visibility to the neighborhood” via “bay windows and balconies to create as distinct skyline.”

Despite the Landmark Board voting 5-2 in favor of landmark designation for the Rhodes Brothers/Heiden Building, there are 10 appointed board members and a majority must vote in favor for a designation to pass.

Selig paid $14 million in 2015 for two parcels to assemble the 12,960 square foot site on the southwest corner of Third and Virginia. The Early Design Guidance meeting for 3+V will be held August 28th at 7 pm at Seattle City Hall, 601 5th Avenue, Room L280.



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